Consumer neuroscience to inform consumers—physiological methods to identify attitude formation related to over-consumption and environmental damage
نویسندگان
چکیده
1 Functional Neuroimaging Lab, Centre for Translational Neuroscience and Mental Health Research, School of Psychology, University of Newcastle, Newcastle, NSW, Australia 2 Department of Strategic Management, Marketing and Tourism, University of Innsbruck School of Management, Innsbruck, Austria 3 Department of Marketing, Vienna University of Economics and Business, Vienna, Austria *Correspondence: [email protected]
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